Marketing Automation Manager (f/m/d)

Berlin, Deutschland | Marketing | Full-time | Fully remote

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Full-time or Part-time | Berlin, Zurich, Munich or completely remote in Germany or Switzerland

 

We're RaiseNow, and we're passionate about making fundraising more efficient, user-friendly, and successful. Our technology is supporting organizations like Save the Children International, WWF, Amnesty, UNICEF, and many others. 

 

At RaiseNow, our diverse and skillful team of engineers, fundraising experts, and movers and shakers in the nonprofit sector combine experience with cues from our community to build innovative solutions to solve real-world problems. This approach to product development will allow us to find more ways to enable people and organizations to do good in the world. We are committed to innovating and delivering top-notch tools and processes to raise the efficiency and success of organizations and movements, bringing about long-lasting impact. Join us on this exciting journey! 



Job description: 

 

We are looking for a self-motivated, versatile and data-driven Marketing Automation Marketer (f/m/d) to own the middle of the funnel for our team. You will be in charge of capturing, qualifying, nurturing and educating leads to convert them into customers, on top of nailing segmentation and personalization in our communications. You will play a key role in building and growing our inbound marketing strategy. We love independent thinkers who are prepared to take on new challenges in a fast-paced and collaborative environment.

 

Responsibilities:

  • Map and own customer journeys and buying cycles, create campaigns and workflows that support contacts from lead acquisition to retention
  • Grow our email lists organically and manage various email campaigns, including calls-to-action and content in our email sends
  • Segment lists based on lifecycle stages and behaviors like past email engagement and website interactions
  • Measure results and optimize our marketing automation and lead nurturing processes through email, content and social channels, to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Establish closed-loop analytics with the rest of the team to understand how our inbound marketing activities impact conversion rates
  • Establish, maintain and refine scalable processes that ensure best practices in customer conversion, campaign and lead management.

 

Requirements:

  • Bachelor or Master degree in Economics, Marketing, Communication or similar or apprenticeship in the communication or marketing sector (incl. several years of experience)
  • At least 2 years of professional experience with email marketing, marketing automation, web analytics, CRM management and cross-channel marketing campaign planning and execution
  • Knowledge in generating traffic, converting visitors into leads, and then nurturing them into customers (using dynamic workflows) 
  • Excellent understanding of email marketing concepts, metrics and analytical understanding to perform A/B testing and email/workflow optimization and derive action from it 
  • Excellent writer and empathic, professional communicator with very good German and English skills

 

Nice to have:

  • Knowledge of marketing automation technology, especially with HubSpot
  • Knowledge of the fundraising industry

 

Goodies:

  • An innovative working environment with a culture of transparency, trust, and mutual respect
  • Equal pay for equal work, annual working time and 5 weeks paid annual leave
  • Feel free to work where and when it’s best for you. We offer flexible work schedules and regular home-office.
  • Project autonomy and space for personal development
  • A creative, dynamic and international team with flat hierarchies
  • A future-oriented job in a meaningful environment
  • 100% start-up atmosphere and regular team events (as soon as possible)
  • After one year of employment, you can join our ESOP (employee stock options plan).

 

Questions? Contact us: 

veronika.feucht-bode@raisenow.com